![]() The April open letter was targeted at the reputation and adoption of Final Cut in Hollywood productions. Although its reputation in Hollywood remains somewhat depressed, Final Cut Pro has much larger penetration in the independent video creator market (like YouTube). Nevertheless, Apple has committed to Final Cut Pro X and quickly responded to the early criticism with a series of feature updates. ![]() Competing products like Avid and Adobe Premiere capitalized on the fumbles and took a lot of marketshare. The rewrite advanced the state of the art in many ways but also lacked what most considered essential features that made the software “unusable” for professional work. Apple rolled out a major rewrite of the app, Final Cut Pro X, in 2011 which was met with much criticism. ![]() The letter reads: “the creative community has always been so important to us at Apple,” and the company pledged to address “your important feature requests.” Apple also said that is adding new training products, expanding workshops, and setting up a consultation panel of experts.įor those unfamiliar with the back story, in the early 2000s, Final Cut usage was very dominant in indie and professional moviemaking. ![]() In April, a large group of Final Cut editors signed their name to an open letter asking Apple to do more to promote the use of Final Cut in the TV and film industry, in addition to closing long-running feature requests. ![]()
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